The idea of personal association became more important.
By characterising these sequences of letters figures with faces of  fame and celebrity, it hopes to make them universally relatable with.
People are familiar with the behaviour, words and mannerisms of these lime-lit actors, singers and fictional characters, they can already relate them perhaps to people they know more intimately . 
They ultimately already somewhat understand WHO they are.
The types represented in my collages will be explained for clarification of course - the information is too valuable to neglect.
Also, putting these face into a grid of appearingly unlikely (some impossible) encounters, makes easy connections with imagination and so will potentially be very engaging.

Imagine Eeyore meeting Arnold Schwarzneger.

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